Believe: To have confidence in the truth or value of something.
Conceive: To form or develop in the mind; devise; to form or hold an idea.
Achieve: To perform or carry out with success; accomplish.
Let me start with a confession. When I first thought about hosting a retreat for the Monthly Marketing Bundle members here in Sonoma, I felt sad. I knew I could create a fun, educational experience, but I couldn’t imagine how people would physically show up. I wanted to believe it could be achieved but I feared it was impossible.
It’s not my norm to get an idea that makes my heart jump and then let it drop. When I created my second business, Brenda Kinsel E.T.C. to support image consultants to have successful careers in this fabulous industry just like I have, I was 100% committed from the start. Friends of mine were blown away in 2009 by the speed with which I got a website up and created programs and classes to help consultants get in business, stay in business, and thrive.
Back then the first thing I created was the Monthly Marketing Bundle program. This is how it works: I write articles, tip sheets and speech outlines that members receive in their email inbox on the 15th of every month. These materials are then transformed by members into newsletter content, presentations, postcards, videos, posts on Facebook, and more. We “meet” by phone in a conference call every month for discussion, collaboration, support, and problem solving.
So how could I get this great idea for a live MMB retreat and then fight it off? I think it’s safe to say that losing two members of my family last year in less than seven months shook me to the core. Suddenly I became afraid to dream. I had more belief in tragedy than I had in dreams coming true.
I know of others who have lost a family member and I share this detail of my personal life in part to normalize feelings they may be having in their time of loss. It’s dark for a while. It just is.
It’s nearly a year now since Mother died. I feel like I am rising from the ashes and finding more joy every day. With the deepest grief behind me (I know it never goes away), I feel Mother on my shoulder again cheering me on as she always did.
Sometimes you need others to believe in your dreams when you can’t do it for yourself. That’s what happened to me last fall.
It was a Sunday and the Bellas were together at my house. I said out loud, wistfully, about how wonderful it would be to have a conference here in Sonoma for the MMB members. Marjory, an MMB member herself, was there in my living room. “Let’s do it!” she said. “But I don’t know how!” I said.
“Don’t worry. You think about the educational part and we’ll take care of everything else,” she said. It’s true, she and Carolyn (another MMBer) had created conferences for years for our professional local chapter of the Association of Image Consultants International, AICI SFBA.
I started to believe
It didn’t happen overnight but I started to believe that maybe it really could happen. When I had that shift, conceiving the event was easy. I thought of speakers I wanted to invite, group activities we’d share in, places to show them, resources to share.
Marjory and Carolyn took over the logistics and found hotel rooms. They set a registration date. I proposed the possibility to the group in one of our calls earlier this year and suddenly they were offering their resources as well. Our members are in Canada, all parts of the United States, the United Kingdom and Australia. Reservations started flowing in.
As of yesterday, it’s official: The Monthly Marketing Bundle members are coming to Sonoma the second weekend in June, June 9th – 11th. It’s really happening!
Achieving is easier with friends
I learned a really important lesson. By sharing my dream with others, the “how” showed up. I couldn’t do it alone but I didn’t have to. I’m blissed out with my Post-Its on my paper easel in my office, piecing the whole thing together.
As the plans get firmed up, we have the “Achieve” part to look forward to.
Thank you MMBers for watering and fertilizing this idea. I’m pretty sure this is going to exceed our wildest dreams!