There’s nothing that wins client appointments more quickly than doing a presentation or a workshop in front of a live audience. You’re giving this group of friends of friends, or complete strangers, a chance to hear new solutions to their chronic problems, get a feel for your credibility, hear about success stories from other clients of yours, get excited, and realize they want your help.
Now they understand what a style and wardrobe consultant does. They understand that you can take the stress out of getting dressed. You’ll do things for them they have an impossible time doing for themselves. You’ll make dressing fun. You’ll answer all those questions that swirl around in heir heads. You’re their new must-have. You just got hired!
One of the things I do in the Monthly Marketing Bundle program is prepare a speech/workshop outline for members every single month. That way you don’t to think about many details at all. They can turn that speech or presentation into a golden opportunity to get in front of people who will hire them.
It’s probably hard to imagine what one of these monthly outlines looks like, so how about I show you?
Solve the age-old problem of packing for a trip
One of the things people have a miserable time doing is packing a suitcase for a trip. It ranks super high on the list of wardrobe dread. If we’re telling the truth, it stresses out even the seasoned professional wardrobe stylist!
So using the topic of packing (the pain point) as the subject of the month’s speech outline, I write out the steps for delivering that presentation. I give audience participation activities, a prop list and your call for action at the end. You want them to know that you’re happy to solve this problem for them. “Let’s make an appointment.”
I create a title
I give possible titles to use as is or that will stimulate your own good title ideas.
How about one of these?
Travel Packing Made Easy
How to Get Where You’re Going with Ease
Use These 5 Packing Tips for Your Next Trip
I keep you focused by providing the objective
I supply you with an objective so you stay on track.
How about one or all of these?
- To help audience members focus on enjoyment from their travels by offering great packing tips.
- Provide efficient travel tips whether it’s for business or pleasure.
- To demonstrate how with your help, they’ll have a fabulous trip.
- Stimulate them to hire you to come into their wardrobe and plan their trip wardrobes for them.
- Help them see how professional you are and that you do all sorts of services that can help them.
The marketing blurb to advertise or promote your live presentation or webinar
Next, I provide a marketing blurb for you to use. You can tweak it to use on flyers, a Facebook post, an marketing email (Constant Contact, Mailchimp, or Aweber) , or however you’ll be marketing your class. Here are some ideas for this travel packing workshop.
Who doesn’t hate packing for a trip? On the stress meter it’s near the top for nearly everyone. Wouldn’t it be great to know that half your packing is already done even before you book your flight? It’s possible! In this quick and fun travel-packing workshop, you’ll learn how to be the one smiling in the security line while everyone else is frowning.
Your Name Here has the magic formulas, timetables, and practical advise to get you merrily on your way.
Come to this workshop and learn:
- How to create ‘quick packs’ for fast packing
- What to do 14 days in advance
- Steps to keep you ahead of the stress
- What to do the night before you leave
- How to meet travel day challenges and preserve your peace of mind
Your Name Here is an experienced image consultant who has solved many packing woes. Her clients send her postcards and thank you notes from all over the world showing her their appreciation. Isn’t it time you took the stress out of travel packing? Come and enjoy!
The number one mistake image consultants make when preparing a presentation
One of the biggest mistakes consultants can make is to overpack their presentation. If you give the audience too much, you overwhelm them. It may seem counterintuitive, but if you give them less, they’ll want more.
When I work with coaching clients who ask me to help them with their presentation content, I nearly always trim away about 2/3s of it. I have an ear for what will be enough, not too much, and how to deliver information in bite sizes so people can digest them. Better to leave them wanting more and wanting you to help them in private paid appointments. I realize this is hard to do; that’s why I break down a presentation for the MMB members into manageable steps to keep them on track to deliver just enough and to keep them from working so hard. If you think of every presentation as super hard work, you’re less likely to do them. I make it easy so you will do them and grow your business.
The steps to walk you your through your well-organized presentation
Here are some of the early steps I’d provide for this talk. Step one is usually about understanding the problem. Using stories about the problems your clients have had is strategic. They begin to see themselves in your client stories, which leads them to seeing themselves as your clients.
Step One: Talk about past mistakes and disasters that your clients had before meeting you.
Your stories could include any of the following:
1. Not trying on each outfit beforehand to see if it fits, works, has all the important accessories
2. Packing too much and still not having enough of what works
3. Buying all new clothes and shoes that they haven’t worn, not knowing how the fabrics will work out and if shoes will be comfortable over the long haul
4. The suitcase is packed but there’s no fall back plan if there are sudden changes in weather
5. Packing basics that one gets bored with especially when one hasn’t packed enough accessories to create more varied and interesting looks
Listen to their problems and make a point to address each of them in your talk.
Step Two: Demonstrate a well-packed suitcase.
Be prepared to bring a suitcase, packed with a travel wardrobe. While you’re in front of the audience, start pulling out items and demonstrating complete outfits and accessories.
Possible props to use:
Portable rolling rack
Packing supplies like zip lock bags, packing envelopes or cubes, shoe bags, slimline hangers and dry cleaning plastic bags
Travel Wardrobe Charts
Clothes, accessories, shoes
Your favorite go-to travel items (example: crinkle scarves/shawls; print crinkle dress, cashmere sweater)
Step Three: Break down the pre-packing steps to they can understand how to have success. Walk the audience through your 3-step easy travel packing plan which includes organizing possible clothes on a rack; trying outfits on to be sure you have everything you need; writing down the outfits on Travel Wardrobe Charts. Pass out travel charts for them to use at home or show them where to find downloadable lists and charts on your website.
Step Four: Interact with the audience and get feedback and answer questions. Ask them if they can imagine themselves going through these steps the next time they travel. What are their key takeaways? What will they do differently? Get them talking about what they’ve learned. They can do this in pairs, small groups, or with the entire class. Write some of their answers on a paper easel in front of the group. This is an opportunity to let it all soak in and appreciate what you’ve given them. Be sure to seed your talk with success stories about things that happened for the clients you packed for trips.
Step Five: Over deliver with a handout and/or additional resources they can read later. Be sure your audience members all leave with a handout that has a few tips on them with your contact information. Here are some ideas for handouts.
- 5 Travel Friendly Items
- What to wear on the plane
- Accessory Bundles
- Accessory Checklist
- One outfit/three ways
Step Six: Ask for the business. Let them know you are taking on new clients. Invite the members to make an appointment with you to help them with their packing or their shopping needs in order to get ready for a trip.
If you have a special offer to use for that day, this is the time to present it.
Step Seven: Be sure you collect their names, addresses and emails so you can stay in touch. You’ll want to add them to your mailing list. Be sure they know how to reach you through all your social media outlets.
A speech outline is only one-third of each month’s delivery of content
Now you know what one/third of each month’s delivery is included in the Monthly Marketing Bundle program. I provide a speech outline like this on all kinds of styling, wardrobe, and image consulting topics that can be used in person or on webinars, plus a timely tip sheet and an article that you can use in any part of your marketing program. We discuss over a conference call how to use each month’s materials and we swap amazing marketing ideas. If you want to know what your other image consulting peers are doing in their businesses, this is the place to be! It’s like having your own professional clubhouse.
Please feel free to use any parts of this outline to create a presentation on trip packing. I’ve provided about 2/3s of what I write for each speech outline. But even this much material should make planning that next marketing talk a lot easier. Packing is a problem that will never go away so it’s a topic you can bring out at any time of year.
If you want help like this to make it easier to grow your business, please contact me and we can discuss it over the phone. This link will take you to a Learn More page where you can see how other people have used the materials. Remember, I write these materials for YOU. I never use them for myself. The materials come to you and you use them as if you authored them yourself.
Giving presentations is what grew my clientele and led me to financial success. My dream come true is that we’re all thriving in this business that we love!
All the best to you,