I was out to dinner last week catching up with a couple of girlfriends. My big news was all about hosting our first ever Monthly Marketing Bundle Professional Retreat here in Sonoma in mid-June. Since we were all going to be together live and in person, the MMB members requested a live demonstration of my first appointment with a client. I believe in having Clients for Life. That first appointment is the most crucial step forward in building a relationship full of trust. Style Squared is my signature training for image professionals wanting to learn a step-by-step way to work with clients and build their business. Many of the MMBers have taken that course so they were excited to see me in action and get a review of the distinct steps in that appointment. I did my ...
Monthly Marketing Bundle
5 Important Tips for Building a Successful Career
I talk to new image consultants quite often. They tell me it's overwhelming to know just where to begin building a career. I agree. I decided to reflect on my long career and begin a list of my top business building tips. It's not necessarily where I started, but if you're new in the business, I hope to give you a few shortcuts! 1. Decide what services you want to provide and then start creating marketing materials that are geared to those services. If you're doing color consulting, create a list of 10 benefits of getting your colors done. If you're going to be doing closet audits, create a list of things people can do to get ready for that first closet appointment. These tip sheets for clients or potential clients demonstrate immediately that you're a professional and you ...
Watching a professional dream come true
Believe: To have confidence in the truth or value of something. Conceive: To form or develop in the mind; devise; to form or hold an idea. Achieve: To perform or carry out with success; accomplish. Let me start with a confession. When I first thought about hosting a retreat for the Monthly Marketing Bundle members here in Sonoma, I felt sad. I knew I could create a fun, educational experience, but I couldn't imagine how people would physically show up. I wanted to believe it could be achieved but I feared it was impossible. It's not my norm to get an idea that makes my heart jump and then let it drop. When I created my second business, Brenda Kinsel E.T.C. to support image consultants to have successful careers in this fabulous industry just like I have, I was 100% ...
Brenda Kinsel, an image consultant and author, founded Brenda Kinsel E.T.C. in 2009 to provide training, coaching and marketing support to stylists and consultants in the industry.