It’s Office Tuesday and I’m working on my email newsletter but I’m taking a break to chat with you about the subject of newsletters.
A few things could be true for you about newsletters:
1. You’re writing a newsletter and getting some feedback and it’s worth your time and effort.
2. You’re always thinking you should write a newsletter but never get around to it.
3. You’re writing a newsletter but thinking about giving it up.
How can a newsletter help your business?
I’m having a moment of reflection and feeling so happy that I made this my primary source of marketing for the last 20 years or more.
I thought I needed a newsletter back in the ’90s.
I wanted credibility. I was still in the early years of my career and I wanted a way to stand out.
I wanted clients and potential clients to think about me at least once a month. My monthly newsletter did that.
My excitement rubbed off on people who couldn’t get excited about clothes, style, and fashion. They started believing they could enjoy it too. They became clients!
I used my newsletter mailing list to announce the open houses I’d do two to four times a year. I’d set aside a day and invite clothing designers and jewelry artists to sell their wares in my home. These events were well received, a ton of fun, plus I got a commission on the sales. I’d share highlights in my next newsletter and my list kept growing of people who wanted to come to the next open house. It was a great revenue source as well as great publicity.
I was with a client yesterday who came to me via my Tips & Teasers newsletter which I’ve been writing for over 20 years. Out of curiosity, I went into my Quickbooks account today and ran a report on the business that has come to me from that one client. She called me from my newsletter (which had all my contact info in it and the message that I was accepting new clients) and our first appointment was February 2, 2009. We started working together and kept working together. She’s an absolute delight. She loves what I bring to her life and I’m always so excited to see her.
Is there monetary gain to having a newsletter?
But let’s talk about the business side of it. Can you guess the total revenue that’s come as a result of working with this one client?
Maybe $50,000 over eight years? Double that and add 4K. That’s right. It’s $104,000. It’s an average of $13,000 a year from one client. That one client would not be in my life without my newsletter. We had dinner recently and we were talking about how she found me. She couldn’t remember how she stumbled upon my Tips & Teasers newsletter but the fact remains, she did. Besides being a great client, she’s taught me how to be a better person. She’s the gold standard on thoughtfulness, kindness, compassion, and love. I’m truly blessed.
So okay, time to say goodbye and get back to writing my newsletter. I guess the moral of this blog post is to consider creating a regular email newsletter as the foundation of your marketing efforts, or to keep with it if you have one, even though you wonder sometimes if you should (I’ve been there!). With every newsletter you are telling the world that you’re in business, you love what you do, and you’re open to serving more people.
The world needs you! Be seen, be read, and accept the magic that comes your way as a result of it.
On a side note, if you want to have access to content you don’t have to write yourself, let’s talk. The Monthly Marketing Bundle program does that for you and could relieve a lot of stress.