Marketing Strategies That Really Work: Giving VIP Treatment

Eighty percent of your yearly revenue could easily be coming from twenty percent of your client list. That special group deserves special treatment. They’re active with you already and with a little encouragement, they may happily send you referrals as well as continue to book regular appointments with you.

Some thoughtful things you can do for this VIP group to let them know you appreciate them:

• Buy a stack of postcards at a fancy card store and mail them to your key clients while you’re at your professional conference: “Thinking of you, learning new things, can’t wait to share it all with you at our next appointment!”
• Go to book signings, purchase a few copies, have them personalized by the author, and deliver them to your clients – “just because”
• When you come across great fashion books, buy several copies, wrap a pretty bow around a copy (in your client’s colors) and deliver it next time you see your A-lister
• Take pictures of their pets, mount them on self-made greeting cards and mail them
• Share homemade treats—they’re irresistible

Our existing clients are a constant source of repeat business. They deserve to have thoughtful gifts left with them on a semi-regular basis. It’s just good marketing.

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