If you believe like I do that climate change is real, you may think I’m being callous to come up with a title to this blog hinting that there could be personal gain in the middle of worldwide problems. Am I actually suggesting that image consultants could be creating more business because of a climate crises? Don’t shoot the messenger, but the answer is yes.
Being from the Midwest where weather changes from day to day, hour to hour, I’m used to talk about weather. In every phone conversation with Mom and Dad back in Minnesota, we’d spend at least twenty minutes talking about weather. I’d lived through what they were describing so I know how it can be.
I’d feel silly saying it but it was true: “We don’t have weather here.”
That’s changed. Here in the Bay Area everyone’s talking about the weather. Last week it was in the high 90s and people were in linen and sundresses. Towards the end of this week, the highs are going to be in the high-50s and people will be reaching for cashmere.
I don’t have a solution for climate change. I’m not a scientist or a lobbyist. I’m still an image consultant. As an image consultant I’m going to do what I do with my clients: create outfits to suit their lifestyle, their personal style, and the climate they’re living in.
The part about creating outfits to suit the climate requires more micro managing than it used to. Every closet visit now means I’m creating Plan A and Plan B outfits and sometimes even Plan C outfits.
Wear this if it’s 70.
Wear this if it’s 50.
Wear this if it’s 90.
And I’m talking about outfits within the same week!
Your clients may need you more. As fashion consultants, we know how to style outfits that look like spring even if it feels like winter outside. We know to keep cashmere in their closets even though it seems like we should be getting that out of their closets by now. We know how to help them layer pieces within an outfit so they have a contingency plan for every upcoming event on their calendar.
The reason I thought to post that question in the title is that my clients are reporting back to me all the time about how appreciative they are for all my help navigating this weather phenomenon. They think about me with every outfit they wear. They tell me so every time I see them because we’re talking about the weather!
Don’t be afraid to suggest extra closet visits to help your clients navigate the range of temperatures. They may feel funny bringing this problem up to you but believe me, they’ll be relieved to get your help: “Would you like my help coming up with outfits for these crazy up and down weather forecasts? We could do that by shopping your closet and styling outfits from what you already have.”
That sounds like a good deal to me and I think it’ll sound good to them, too!