Creativity is part of your business savvy
One of the members of the Monthly Marketing Bundle program came from a Silicon Valley company. When she needed something done to creatively present branded messages from her company, all she had to do was call on someone down the hall in the Art Department.
I don’t think I know of many people who have an art department to call on to help with their image consulting marketing materials. I do know a few people who have graphic artists (often new ones, fresh out of school and looking for work to fill out their portfolios) who they collaborate with to create flyers for classes and mailers for clients.
If you don’t have an art department and you haven’t found a graphic artist to collaborate with, you still have options and they are FREE! Free is pretty affordable for all of us who have our own businesses, right?
I have two blogs that I write for and two Facebook business pages — one for people interested in developing or sustaining careers in image consulting and one for fashionistas who are fans of my fashion books or have been in my classes or are personal clients. I have a need for branded images.
That’s when I go to my art department, which is Canva.com.
I took a class from Imogen Lamport this year on blogging. She’s big on creating a flyer or almost a book cover look for her posts. She uses Pinterest a lot to promote her blog posts and gain new followers. When her blog title is on an image, it’s so much easier for others to know what she’s talking about and pin it to one of their boards.
This one was totally simple to do. I just uploaded the picture into Canva and then went to the text options and chose two text boxes: One for the title (Styling flared jeans) and one for the name of my website. Then I choose the fonts I wanted to use, sized them and then downloaded the final image to my computer. It’s really fun to do!
I wanted to create an image for a Brenda Kinsel ETC blog post about how bad moods aren’t terminal to your career. We’ve all been there! I wanted to share my experience with those difficult moments.
So I went to Canva.com and strolled through their templates. I like taking my own photos but I didn’t have an image that related to this title so I looked for one of the free Canva images.
Canva has lots of templates to choose from. They have templates for flyers, cards, invitations, social media posts — you name it! Choose what you want and then change the text to be relevant to your use of the image. I tend to stick to the simple ones but you can get very fancy if you like.
I chose this image with the waves crashing against the rocks. I liked how misty the image was. It’s kind of unsettling just like bad days can be unsettling. In fact, the image inspired the subtitle I wrote for the post: How to wade through turbulence and get back to your vision. Oops! I didn’t put my website on the bottom! Next time.
To give you an example of what you’ll find when you scroll through the template choices, I picked this one from Canva. I haven’t done anything to it.
Then I started playing around with it. I changed the wording, the color, the font in the ‘Take care of your body’ headline, and got rid of the 01 at the bottom.
After about 10 minutes, this is the sample I came up with.
This would certainly support a blog post I could write about how taking care of clients in creative ways. I’d have several examples I could share.
Do you use Canva? Are there other apps that help you make your materials more professional looking? Do share!