Last week I got itchy to switch up my winter wardrobe and start steering it into the direction of spring. I made some new outfits by using lighter and brighter under pieces instead of dark ones. I switched out my wooly scarves for ones that looked less wintery. You can read the 5 ways I lightened and brightened my wardrobe here in my blog post on my BrendaKinsel.com website.
A couple of days later I was in a client’s home and we were creating February outfits. I told her about my lightening and brightening ideas and asked if she was interested. She was game!
I’d helped her husband choose a beautiful scarf for her for Christmas and she hadn’t worn it yet. It was laying on the bed. It’s very shimmery and luxurious looking in shades of taupe. This would be perfect for my styling ideas! I told her I wasn’t going to treat it as if it was precious. I wanted to mix it with some of her jean outfits. And we did. I reached for her lighter wash jeans and away I went!
This client had gotten another new scarf and was waiting for me to style it before she took the tags off. She’s a real heart person and I loved how the black hearts were on the creamy background. In one of the outfits, I used a thin oatmeal-colored cashmere sweater which I layered over a tank in the same color as her Jil Sander jacket which we purchased eight years ago.
I gave her both ankle bootie and sneaker options for her feet. If it was warm enough (which it looks like it will be this week) she can wear her sneakers.
You can probably tell from these pictures that she has a very neutral colored wardrobe. It makes it super easy for mixing and matching! She loves when I combine things with subtle colors and textures so she adored this styling session.
I reinforced what we were doing during our styling session: lightening and brightening. I know that next February I’ll make this suggestion and we’ll be doing it again. It was easier when I had a name for it. It gave our session a specific goal.
I feel like I discovered a great marketing tool for this time of year! Wouldn’t most of our clients like to have a styling session like this?
I may get more ideas this week during our Nearly Annual MMB Professional Retreat in Sonoma. In one of our sessions, an MMBer is going to share her best marketing tips on a shoestring budget. I can’t wait. On our monthly strategy calls in the Monthly Marketing Bundle program, she is always sharing enticing names for different appointments she creates, many of them inspired by the MMB materials she receives in her email inbox. When I hear her come up with them on our conference call it makes me want to sign right up!
I’m not saying I have the exact name for this session yet (I will by the end of the week with Traci’s help!) but could you see yourself suggesting your clients make an appointment with you to shop in their closets and come up with some winter outfits that you’ve lightened and brightened? Wouldn’t they be excited to have new combos to wear while waiting for spring to actually arrive?
I bet you could! And your clients would be thrilled!
Have you been doing some things in your own closet or wardrobe that could be turned into specific services for your clients?