I like to listen to radio interviews while commuting to work. Having been interviewed a lot because of my fashion and style books, I’m very familiar with how it works. Even though you have priceless things to share on your topic for a radio, TV or print interview, you’re going to get unscripted questions that could catch you off guard. People interviewing you aren’t that familiar with our industry so expect questions with a negative tone, like:
1. What’s the worst thing women wear that they shouldn’t?
2. What are your fashion pet peeves?
3. What’s the worst thing you’ve ever come across in someone’s closet?
4. How do I get my husband to dress better?
Are you ready to be proactive so you’re prepared when you get that call?
Prepare right now for being interviewed
I’d like to help you prepare for this event so you won’t be caught off guard when you get that phone call or email.
Start by creating your own list of ‘suggested interview questions’. You can offer this list to a producer. They’re usually thrilled because you just made their job much easier. If they don’t want exactly what you’ve shown them it will help them define the scope of the interview.
Remember, they don’t know much about our industry so they’ll welcome your help. I’ve had producers ask me to talk about a topic I didn’t want to talk about. But I offered something else instead and they went for it.
Create your list of questions
Pick your speciality, the subject you’d love to be known as an expert in, and then prepare several questions that you’d like to answer.
Here are questions geared to answer why a woman over 50 would want to seek out the services of an image consultant.
- Why do many women over 50 need help “getting dressed”?
- Many women put off shopping because they want to lose ten pounds first. Can a woman look great despite her weight?
- How do you look youthful after 50?
- Should a woman over 50 stick to classics or go for trends? (The interviewer will likely share a story about how awful someone looked who was wearing trends on the street. Be prepared to counter it.)
- Should you listen to your husband’s opinions about what to wear? Or your daughter or your hair stylist? Who gives the best advice? (Image consultants do! Steer the conversation to where someone can get honest, objective, non-judgmental advice.)
- How does a woman over 50 look sexy and not sleazy?
- What are your fashion pet peeves for women over 50? (Careful! You don’t want to sound mean-spirited. This is a negative question that you could turn into a positive one.)
- Women feel too busy to bother with fashion. What kind of time investment comes with learning how to get dressed?
- What’s it going to cost to hire a professional to help a woman over 50? Aren’t image consultants expensive? (This is where you talk about all the clothes that were purchased and never worn. A few mistakes will pay the whole fee plus the woman will get the education she never had: priceless!)
Keep a file of interview questions
I keep a file in my home office of interview questions. Some of them are questions I’ve been asked in the past, but I also save interview questions from newspapers or magazines on other people. Even if the questions were for Jennifer Aniston or Ina Garten, you’d be surprised how many of them are transferable to our own industry. Use them to get prepared.
I hope you get a chance to be interviewed. Your expertise needs to meet the masses! Start now and get ready.