Vision without action is a daydream.
Action without vision is a nightmare.
Welcome! I’m happy to be sharing my best ideas about how to confidently charge for your services and build a successful business.
To get to where you’d like to be by the end of 2020, let’s review what’s working and what’s not working.
Confidence Builder #1
Be a professional who’s worth every penny she’s charging.
Review the ways you express your professionalism. Is there something you could improve upon so you feel more confident about charging for your services?
Here are some places where potential clients would have contact with you:
Your social media platforms
Your appearance in networking events, classes, or cocktail parties
Spelling and grammar in your newsletters or articles
Be proud of who you are and what you offer!
Is there room to grow your professional image?
Thinking about where you are right now regarding professionalism, do this exercise.
This year I’d like to move away from ____________ and move toward _______________.
Confidence Builder #2
Listen to that voice inside that’s been telling you you’re not charging enough for your services.
Signs you need to raise your rates.
You feel resentful.
You aren’t happy to go to work.
You come home saying, “I don’t ever want to do that again.”
Where are you leaving money on the table?
Are you charging for travel time?
Are you charging for pre-shopping or returns?
Are you charging for reviewing online purchases?
How to raise rates with current clients, and the price of discounting your rates:
The tale of Virginia and Roberta.
To feel confident raising your rates, focus on the service you deliver to your
clients and the money they’re saving. Have a few client stories to share.
Confidence Builder #3
Vet new clients so you create long-term clients from the start.
Set up a phone meeting. Do not share how you work over email.
A potential client gets on the phone with you and wants to know how you charge.
“I’ll be happy to share that with you, but first I’d like to know more about you. Is
Find out her pressing needs.
Let her know you can help her with that or not.
“Don’t water fruitless trees.”
Tell her how you work. (Style, closet, shopping.)
Then let her know your prices.
Ask for a deposit.
Know how you work and feel confident delivering that information.
Confidence Builder #4
Don’t be afraid to do presentations for free. This can turn into your most lucrative marketing tool.
Potential clients need to see you and hear how you’ve helped others. That happens easiest in presentations.
My best practices for getting business:
Recently, announcing in my Wednesday Wardrobe Workout that I was open to doing virtual consultations.
Let people know you’re accepting new clients.
Sprinkle marketing messages into your social media.
Confidence Builder #5
Create a system for staying on track.
To stay on track with clients keep a client journal of what happens in appointments and where you’re headed next.
I want to stay professional and keep track of my client’s needs. I keep a journal for just this purpose. It comes to every appointment with me.
1. If we’re nearly out of time, I pull out my journal and tell my client, “Let me write down where we’re going to start next.” I’ll write things down like: More Paige jean
outfits; try gold ankle wrap shoe with leopard print YSL skirt; more outfits with the gray tassel necklace; make outfits with the new shoes. It makes it easier for her to say yes to setting up the next appointment when I note the exact items we want to give attention to next time.
2. As we’re working with outfits and I discover pieces we need to shop for, I’ll pull out my journal and tell the client, “Let me write this down—walking pants, J.Crew sweaters, rain hat.” Before I leave the appointment we’ll make a shopping date to purchase those items.
3. I use the client journal on a shopping trip to record brands that worked well for a client so the next time we go shopping, we’ll be sure to check in on those brands. I’ll include the sizes we used.
4. I use my client journal to record quotes from the client that I’ll be able to use in my marketing.
5. Often the client names an area she needs clothes for and I’ll record what she called that so next time I’m in her closet or shopping with her I’ll use her words to keep us on track.
Running around Mill Valley outfits
Beyond Mom outfits
Confidence Builder #5.5
Get an accountability buddy.
Who can you be accountable to?
A mastermind group
Monthly Marketing Bundle Buddies
In closing, what are your next steps? What will you do differently or begin doing?
A little something you may want to know about a program I created for image consultants ten years ago.
Do you feel isolated in your business? Would you benefit from the support of others who do what you do? There’s a community of esteemed colleagues waiting to welcome you into the Monthly Marketing Bundle Program. I created this program over 10 years ago to take the burden of writing off the shoulders of image consultants who’d rather spend time serving their clients. I provide fresh, creative content that you can use each month to fill your newsletters, social media posts, and blog posts. Use the speech outline I provide monthly for videos, Facebook Live, workshops or presentations.
We also have a private Facebook group where you can ask questions or celebrate successes. We meet once a month on a Zoom call to brainstorm ways to market and grow your business.
Call me if this sounds supportive to you and we’ll talk about it! Send me an email and we’ll talk about it!