The The Write Stuff: Create Your Marketing Makeover

A 3-hour workshop with award-winning image consultant, Brenda Kinsel, AICI CIP

Course Overview

Your public wants to know, like and trust you before they sign up for your services. The items you use from your unique marketing kit will provide the personal introduction you need to win their business. The sooner you embrace the role of marketing in your image career, the sooner you’ll be enjoying what you love most – serving your clients and getting paid for it.

Are you ready to create powerful pieces that will win attention for your work? Join Brenda Kinsel, AICI CIP, an award-winning image consultant, author of five books and former VP of Marketing on the International Board of AICI, for hands-on writing and marketing mentoring. She provides step-by-step tools for getting your marketing kit together so it can go out there and work for you!

From postcard to tip sheet to your own e-Book, these marketing pieces will confirm your credibility and expose your business to potential clients who need to know about you. These pieces will remind your current clients that you’re there and ready to serve them with repeat business.

The need for marketing pieces will never go away. And when radio or TV producers come knocking on your door, you will have content to share that will get you booked for even more exposure. A single tip sheet created for a “free” speaking gig is the tool that got Brenda booked on The Oprah Winfrey Show. You have it in you to produce these pieces too!

You Will Learn...

In this 3-hour workshop you will learn how to:

  • Create a driving statement that will reflect your personal “brand” and serve all your marketing efforts

  • Identify five pieces suitable for an image consultant’s marketing “wardrobe”

  • Get “unstuck” with easy-to-use techniques that will instantly move your ideas forward

  • Use a template to explore a year-long plan for delivering marketing materials

  • Use low-cost ways to drive your marketing message

  • Recycle your best stuff into multiple uses

Length of Workshop, 3 hours

Format

This workshop is offered in a classroom setting with instructor, Brenda Kinsel, AICI CIP.

To Earn .3 AICI CEU Credits

You are eligible to earn .3 AICI CEU credits for this three-hour course. To receive these credits, you will be asked to complete an end-of-course evaluation and list how you will apply the learning in your business.

Brenda says

"Marketing is that function of your business that allows you do what you love most – make magic with your clients. It’s nearly impossible to sustain a thriving business without a great marketing kit. With the Write Stuff, you’ll be enjoying client trust and loyalty to your brand effortlessly and forever!"

About the Instructor

Brenda Kinsel, AICI CIP, is a 25-year veteran of the image industry. A national speaker and author of five popular books on fashion and style, she has appeared on The Oprah Winfrey Show, Canada AM, and HGTV as well as numerous radio and newspaper sources globally. A past AICI VP of Marketing on the International Board, she has been honored with AICI’s prestigious IMMIE Award. She’s passionate about helping image professionals have more fun and make more money in their careers.