From Style Recipe to Wardrobe Magic:
A Practical, Tried & Tested Formula for Retaining Clients for Life

A three-day intensive training with Brenda Kinsel, AICI CIP

SOLD OUT

Course Overview

Do you ever get the feeling your image business has stalled? Are you missing out on the success and satisfaction you expected to have by now? Are you fairly good at getting clients but not so great at keeping them?

Award-winning image consultant, Brenda Kinsel, is the queen of client retention. Many of her clients have been with her since the early 1990’s. Is she doing something special that keeps them coming back? You bet! She trains every new client she gets to be lifetime clients from the start.

There's an art and science to getting this right, right from the start. Learn how to reach out and get the clients you love to work with and keep them coming back for more.

Brenda offers a unique training experience in October – a three-day intensive and in-person course held in Lilyfield (5km from Sydney CBD) for a small group of students. Brenda will provide the unique step-by-step process she uses with every new client. You’ll learn exactly what to say and do from the very first inquiry about your services, how to conduct the first appointment with the client and when and how to schedule the subsequent appointments in the client’s wardrobe. She lays out a seamless plan for gaining the client’s respect and trust, while zeroing in on the client’s needs, and then providing a customized plan for meeting the client’s objectives.

Brenda's process is thorough and laser-focused. Her dedication to her own clients is tangible. They respond to her with their loyalty and keep coming back for more appointments. Here’s the best part – you'll learn exactly how to create this with your clients in this three-day intensive.

You will learn how to:

• Create a step-by-step structure for the first appointment, ensuring a confident start with any new client
• Provide your client with the right tools to uncover her individual style recipe
• Be perfectly at ease as you uncover your client’s needs and gain rapport
•  Create clearly defined objectives to be successfully achieved in follow up appointments
• Think like the client by participating in fun role-playing exercises while learning more about your own personal style
• Manage your client’s expectations with easy-to-use scripted formulas
• Take your professionalism into the wardrobe with a professional tool kit and branded client forms (Brenda provides the templates for you to personalize)
• Confidently grasp the Science of Fashion so you can interpret her style words with ease
• Distinguish different Wardrobe Personality Types and know how to work with each of them
• Move away from the outdated wardrobe method most image consultants have learned and move into a “green” method where the client feels happy spending money on the value she receives from you
• Use wardrobe appointments to create steady income
• Work with any client when you practice formulas that get her to relax and become more cooperative.
• Create marketing strategies to build your business

In addition, you will …

Upon completion of the course, you will have the rights to use Brenda’s forms with your own clients and put them on your own letterhead.

You will receive a certificate of completion for 18 hours of image training.

Please note: This three-day intensive is geared towards image consultants from their first year of business and beyond. Someone new to the business would benefit from this training if she has previous experience in the world of fashion, design or fashion retail. This intensive training is NOT for someone just beginning to explore the business.

What students say …

“It was so valuable to learn how to approach different types of wardrobe personalities and how to offer immediate value to the client. Brenda always has a positive attitude and encouraged us every step of the way.” Susie Weiss

"Brenda's class exceeded my expectations. Thanks to her, I now have a structure that creates long-lasting and fruitful relationships with clients, something I didn't have before. How incredibly generous of her to share her secrets with us!"  Suzanne Douglas

“Because of this training, I am forever changed. This is the course to take to improve your skills and build more meaningful and long-lasting client relationships. Priceless!”  Sue Jacobs

"Brenda's class is amazing. It presents an opportunity to examine one of the most challenging and often uncomfortable times with a client, the first time you meet her! Not only did I learn from someone so richly experienced but I also got to role play, and put myself in different situations, including being in the shoes of the client."   Bianca Stark-Falcone, AICI FLC

"Brenda knows how to discover what makes a client 'tick,' and she generously shared her wisdom and expertise with us. Brenda's course has made it easier to get focused and clear with my clients as to what works best for them and what works best for me, too, as their consultant. It's definitely a win-win situation all around!"   Leah Oman, AICI CIP

"This class should be a 'must' for every image consultant whose clients are hesitant to go shopping right now. Brenda's formulas are simple to follow, effective, and so timely. My clients are forever grateful now that I can show them how to save time and money by shopping in their own closets first."
Marjory DeRoeck, AICI CIP

"Brenda’s materials were invaluable. She provided study materials and visual aids that we could use. Her ongoing support and commitment to her students is unsurpassed. Brenda made sure all of our questions regarding wardrobe work and client communication were answered."   Karen Karlsen, FLC

Brenda says …

"It's in your power to make your client so happy and eager to work with you. Sure, there are some skills to be honed, but you can do it! Through practice in class and reading over the scripts I provide, you'll see that you have the influence to shape the relationships you'd love to have with your clients."

Workshop details

Class begins October 24th and runs through October 26th.
The class meets from 9:30 a.m. to 4:30 p.m. each of the three days. Students taking this course need to be able to attend all three days. Training from each day builds systematically through to the last day.

You can bring a lunch or order it each day.

The course will take place in the home of one of the students in order to provide lots of hands on role-playing with a “real” client’s wardrobe and clothes.

There will be homework from each day’s lessons. Plan to spend an extra hour a day completing assignments.

About Brenda

Brenda Kinsel, AICI CIP, is an IMMIE award winning image consultant and author of 5 books on fashion and style. She’s appeared on The Oprah Winfrey Show as well as numerous radio, TV and newspaper sources globally. She has spent the last 26 years matching her client’s clothes to their personalities, passions and lifestyle through personalized style recipes, wardrobe work and personal shopping. She shares talent for satisfying clients with her passion for providing training programs and marketing support for image professionals so they too can enjoy wonderful careers in the image business.
Read more about Brenda and check out her Image Matters newsletter at www.brendakinseletc.com.

Registration Fees (in U.S. dollars)

The price for this 3-day intensive, including the class material fees, is $1400 (in U.S. dollars). Class is limited in size to 12 students.

SOLD OUT

For payment plans please contact caitlin@brendakinseletc.com.

 

Class cancellation policy

If you are a registered student and an unexpected emergency comes up and you can’t be present for the 3-day intensive, you will be able to apply your fees to Brenda’s teleseminar series that covers the material in a teleseminar format.