As you begin this year I want to encourage you to keep all testimonials that come your way whether they were spoken by clients of yours (write it down right away so you don’t forget), sent in an email or a text, or sent by snail mail. Besides using these testimonials in your marketing this year, they are simply a joy to review.
Because you’re reminded of the great work you did, of how your insights transformed someone’s relationship to clothes. When you read these individual emails you can hear the person speaking them. There is nuance in how they express themselves.
You’re busy with so many parts of doing business. It’s sometimes easy to forget all the good stuff while you’re trying to solve problems or you’re busy drumming up new business. It’s nice to take a break from that noise and sit down and soak in the merit of your work. It warms your heart, makes you feel confident, and helps you grow in your business.
I keep a file of testimonials
Over the years those testimonials have grown from my private clients to readers of my books and people who have attended big events I’ve done at places like Miraval Spa and Nordstrom and Macy’s.
I opened that file one day last week when it was pouring down rain and I couldn’t get to my client’s house because the highway was flooded. I was pretty grumpy! But not for long.
When I reread this letter that came by email, it brings me right back to when I met the gentleman who wrote it, Cal. When he told me his story, I just had to marvel at the power of love. I’ll never forget this, but I love having the copy of it so I don’t have to even try to remember.
Here’s the backstory. I was up near Seattle giving a talk in Nordstrom. I was sharing tips for women over 40 and providing commentary for a fashion show using clothes from Nordstrom.
Feedback is transforming
Before the event I had my makeup done at the MAC counter. I followed an elderly couple, a man and a woman, up the escalator. Before the event began I walked through the audience introducing myself and learning more about my audience members. I saw that couple who had been riding the escalator in the audience and introduced myself. Their names were Cal and Irene.
When I was giving my speech, I pointed Cal out in the audience and said something about how he understands some things that women just don’t get like dressing for the size they are currently in. It’s something men do but women have a hard time doing because they keep planning to be five pounds less by next Tuesday.
I knew by talking to him earlier that I could tease him and he wouldn’t mind.
Later that day I got this email from Cal. Here it is.
Dear Brenda: This morning at Nordstrom’s you were a SMASH! I enjoyed myself immensely.
I attended in order to assist my wife, Irene, who is beginning to have a little trouble remembering things and how to get from one place to another. I had no thought of having a good time. However your remarks and the program that followed suggested to me a new approach to “therapy” for her. If she were to follow your “Top 40 List”, she could engage her mind on an exciting re-make of not only her wardrobe, but possibly also the way she sees herself. It’s exciting and stimulating to try new things, and directing attention on to herself would be a new thing for her, and I think very satisfying. Of course, I may run out of money before gets very far down the 40’s list.
I don’t think I’ve said this very well, but I think you understand what I’m talking a out. Thanks again and best Wishers for you continued success.
We liked your web site.
This letter is thirteen years old. Cal’s tenderness toward his wife and how he’s busy trying to help her with what sounds like dementia or early Alzheimer’s makes my heart swell. There are such great people in the world and that day I met two of them.
Have you reviewed your testimonial letters lately? Do you have a special place you keep them? Want to share one of your unforgettable words of thanks? We’d all love to hear it!