*ATTENTION* All Image Professionals (from Newbies to Masters)

who are looking for more clients and easy credibility!

 

    How would you like to have the weight of marketing your business

lifted from your shoulders so you can enjoy the fun parts of being with

your clients and still have time for a personal life?

    Would you be interested in a year-long program that gives you all the tools you need to professionally connect with your clients, meet new ones and build your business in this new economy?

 

Dear Colleagues,

Are you running your image business but not getting the results you want? Have you thought about getting into this business but get overwhelmed at all there is to do to make a business grow? Are you looking for what will grab the attention of your current and potential clients?

You can be great at what you do, but if you don't have a marketing plan in place, you're missing opportunities. I know for most image consultants, marketing is not their favorite part. Would you like to erase all your marketing headaches? You know the ones:

1. How do I get more clients . . . especially now?

2. How do I win back clients I used to have?

3. I’m new in the business. How do I gain professional credibility and respect in my community?

4. I’m a veteran of this business. How do I ‘wow’ my clients with something new?

5. Where do I find the time to create great marketing materials?

The “Monthly Marketing Bundle” yearlong program can help!

Free your time and do what you do best—serve your clients. Leave the marketing, speech prep, and article writing to me.

Since launching Brenda Kinsel ETC, I’ve been reflecting on my twenty-four years of loving the heck out of this business. I’ve been thinking about what the secret ingredients were to building a client list that continues to support me year after year.

Ready for the secret? Here it is: I did two things consistently that built my business.
1) I spoke to any group that would have me.
2) I consistently sent out a newsletter to my growing mailing list of clients and potential clients.

Now my tools can be your tools. Every 15th of the month, delivered to your email inbox will be a powerful bundle of promotional materials for you to grow and expand your business and clientele.

Whenever I spoke, I got new clients. Whenever I sent out newsletters, my phone rang and my appointment book started filling up . . . consistently.

As a professional, you know that marketing your business is vital to your success. But tell the truth. Wouldn’t we all rather be out shopping with our clients or organizing their closets or helping them find great outfits from the clothes and accessories they already have?

I have good news! You do the parts of your business that you love to do and I’ll provide the marketing task force that helps you reach out, gain clients and make more money. Together we’ll make a great team.

While you’re busy satisfying your client’s needs, let me take care of the marketing. When you join ETC’s Monthly Marketing Bundle program, you’ll receive marketing bundles of juicy, relevant, timely topics in articles, tip sheets and speech ideas that will get your clients’ attention, keep them interested in working with you and eager to book their next appointments.

And these bundles come to you every single month, rain or shine. No longer do you market your business when you feel like it, when you have the time, or when the spirit moves you. You market on a regular, consistent basis and that gets results!

 

What exactly comes in the Monthly Marketing Bundles each month?

Here’s what you receive each month with your Monthly Marketing Bundle Program annual contract:

1. A timely and fresh article (from 500 to 750 words) you can use any way you’d like.  Enhance your brand image by adding your logo and graphics. Send it to your clients by mail or electronically.

2. A shorter tip sheet, also on timely topics, that is easy to insert into your e-Zines, put on postcards, flyers, and or use as client party favors—you name it!

3. Speech spin-off ideas on each month’s article or tip sheet. Now you can accept speaking engagements without worrying what you’ll say. The topics are current and for “now,” adding further credibility to your professional expertise.

4. A teleseminar call to help formulate your plan of action and keep you focused on your goals.  Not only will you get my additional ideas for delivering great speeches and working your marketing plan, but your colleagues will be sharing their tips and techniques as well. 

Do you know what got me on The Oprah Winfrey Show? 

It was a tip sheet titled “How Not to Look Matronly” that I had used in one of my 30-minute public talks. The same quality of material that got me on The Oprah Winfrey Show is the same quality or better that you’ll be receiving in your email inbox on the 15th of every month.

These materials will fulfill your marketing needs with your clients but they’ll also help you in your public professional life. If TV producers, print editors or radio producers should call you for your expertise, you can reach to your Monthly Marketing Bundles to demonstrate your knowledge and professionalism. 

 

Let’s break this down.

What can you do with an article about image, style or fashion? First of all, a well-written article that comes from you, gives you instant credibility and professionalism. I’m always going to send you articles written from an image consultant’s point of view rather than fashion fluff. But here’s the best part: you can change anything you want about the article to cater to your clientele, your geographical region, and your point of view. Think of this article as a brownie mix package: if you want to add extra chocolate chips before you throw it in the oven, you can. The document comes to you in a Word file so you can change anything. Have an idea for a different title? Great! Use your creativity and give it your personal touch.

 

How are you going to use this article? Using your own stationary or letterhead or newsletter format, drop it in, send it off in the mail or email it to your client list. Remember this list includes your current clients and your potential clients. Maybe you haven’t been assertively collecting names because you didn’t have the content to send to people. But now you do!

Here are other places you can use this article:

1. Create copies and drop them in product bags or goody bags.
2. Put your contact information on the article and use as a handout during a speech or networking function.
3. When you’ve met new perspective clients, get their address and follow up by sending them this month’s article and a short note about how you enjoyed meeting them. It’s a building block for growing your business.

 

What will you do with a Tip Sheet? Tip sheets are short and sweet and an easy reminder to your clients that you’re there and you’re thinking of them.

Here are places you can use Tip Sheets:

1. They are great content for use on postcards, which you can mail, leave with shopkeepers, or hand out to people you chat with one-on-one.
2. Leave a tip sheet with your clients after you’ve worked with them. They’ll have something to remember you by.
3. Tip sheets are easy additions to your online e-zine. Add your upcoming classes, your contact info and you’re looking like a pro!
4. Use them when the media calls or your local AICI PR representative calls and is desperate to fill a reporter’s request. Have the answers and get the credit. They are at your fingertips in your Monthly Marketing Bundles.  
5. Break the tips up and sprinkle them on your Facebook page, use on Twitter, or take a tip at a time and blog about it. Your social media campaign just got a whole lot easier!

Heard all you need to know?

(3 different pricing structures available, just for you)

Accept speaking engagements with ease. Your speech outline is in your inbox. Sprinkle in your personal stories, grab your props from my suggestion list and you’re good to go.

 

How do speech spin-off ideas help you? I want you to jump at every opportunity to speak in front of an audience. Why? Because you’re going to get clients, be memorable to potential clients and get your name out there. It’s the most personal, professional way to present yourself and represent your business. With my speech spin-off ideas, you’ll be ready with the drop of an email to say yes to your next audience.

We all know that when we hear a good speaker, they didn’t just open their mouth and brilliance fell out. They spent time organizing their material, looking up quotes that supported their points while interspersing stories that kept it inspiring. I’m going to provide those elements for you, including ideas for your handouts and your “call to action” to get clients to sign up on the spot for your services. Speaking gets such a bad rap for being scary, but here’s the secret: Don’t get nervous, get prepared! With my monthly speech spin-off ideas, you’ll be prepared to ‘wow’ your audience and win clients.

 

“What else could you possibly provide, Brenda, that could help me with my marketing?” you may ask.

 

Let me tell you about the Monthly Marketing Mastermind teleseminar call, which is like the sweet, satisfying dessert at the end of a great meal. I could attach these documents as a Word file and just send you off on your own, but I want you to have your marketing buddy there too. With a monthly call scheduled just days after you receive your Monthly Marketing Bundle, you get a free mastermind teleseminar call with me.

Not only will you get my marketing success nuggets but you’ll hear success stories from your colleagues as well. With this mastermind group call, you’ll be able to ask questions, get answers and everyone benefits. By the end of the call, you’ll have a plan and additional materials to back you up. You’ll be focused and excited to see how you can fill up those empty spaces on your calendar with clients who really want to work with you. Let's get started.

 

 

It takes a lot to build and run an image business. I know! I’ve been doing it for twenty-four years! There’s no reason you have to do it all – and all by yourself. Why slave over the keyboard coming up with articles, studying the trends, researching topics and brainstorming speech ideas when you can turn it over to someone you trust? I’ve written five books on fashion, been a newspaper fashion editor since 1996, and written my own newsletters for nearly two decades. I’ll be your behind-the-scenes partner, giving you pertinent, current information that will grow your client list. I’ll make marketing your business so easy and so NOT time consuming that you’ll get to be busy doing what you love—meeting with your clients.

 

 

So you may be asking, “How much is the Monthly Marketing Bundle?”

For an investment of only $1,250 a year, you can position yourself among clientele and prospects as the go-to person for fashion and image advice. If you break that down, for a little over $100 per month, all your major marketing needs are being met. And, with the additional clients you’ll be bringing on as a result of this program, I’m certain you’ll find this an excellent (and effortless!) investment in your business.

 

But wait! There’s more! I want to make sure you’re really getting great value for your marketing investment. After all, your success is my joy. That's why I'm giving you an extra bonus when you contract with Brenda Kinsel ETC. If you sign on now, you’ll receive two seasons of trend reports—Fall/Winter and Spring/Summer. With these additional several articles that make up the trend report, you’ll be able to address the latest trends, discuss how your clients can use them, and guide your clients to make smarter choices. Your clients will love this additional material and want to hire you to find their perfect looks for the season. These trend reports alone are an additional value of $396!

 

Have more questions? Read the Monthly Marketing Bundle Question & Answer page.

 

 

I love this industry. I want to continue to see it grow. I’ve seen image professionals give up when they were closer than they thought to being successful. I wonder what would have happened if they'd had their secret partner, the Monthly Marketing Bundles. Marketing is what gets you business and keeps you in business. Let the Monthly Marketing Bundles be your partner in success.

 

“So, Brenda, break it down for me one last time!”

When you join the Monthly Marketing Bundle program for a total yearly cost of $1250, on the 15th of each month, you’ll receive in your email inbox:

• A timely article, approximately 500 - 750 words in length that will cater to the following month’s current fashion and image topics so you’re always ahead of your client’s needs and anticipating them.
• A shorter tip sheet which you can include in your newsletters or handouts. You would be amazed at how these tips really go a long way to building goodwill with your clientele. 
• Speech spin off ideas to get you in front of your adoring public and future clients.
• A monthly marketing mastermind teleseminar call with other Monthly Marketing Bundle program buddies to flesh out even more great ideas.
• Two special, additional trend reports for FREE

 

Here's what I want . . .

I want you to have a strong, healthy business. Yes, even in this new economy . . . especially in this new economy! Your clients are anxious to know that you're there for them. Show them you are by keeping them supplied with consistent marketing materials. You’re here to guide, educate and serve your clients. Which is so much easier to do when you cut your marketing workload down to nearly nothing and free your time to focus on doing a great job with them.

Image consultants are so passionate. Use your passion to be with your clients and let my passion for your success help you get more business, stay in business and thrive. With my marketing help, I believe you can be more successful . . . while having more fun. I can't wait to personally welcome you into this program.

Here’s to your success!
Best,
Brenda

(3 different pricing structures available, just for you)

P.S. When you sign up, you’ll receive your first marketing bundle on the 15th of the month. And your first mastermind marketing call will fall just a few days later. I'll be sending you the call-in information. You can join us wherever you are in your business and build your credibility immediately! Great credibility leads to great clients. Plus you'll have a support group to help you every month. (They are a great bunch of image professionals!)

P.P.S. Remember, this program lasts a year (and yes, you'll be able to renew after that) so you will be building your great reputation over time. Your clients will love it and come to count on you as their favorite expert. Did you think it could be this easy?