Welcome to the Q & A gallery. Here are the answers!

 

“Do I really need this every month?”
Consistency equals professionalism. A once a year letter or email could easily end up in the trash, but once they experience the value in the articles and tips that are being delivered to them each month, you’ve got them hooked. They know you and know you are available to help.

 

“How can I make these articles look like me and my brand?”
Here are a couple of suggestions that image professionals are currently doing with the Monthly Marketing Bundles. Give your marketing bundle to your graphic artist or computer IT and they’ll add your colors, logo and artwork to personalize them even more. Add a monthly special offer, discounts or gift certificates for your services or products to promote your business.

 

“But Brenda, I hate speaking! Can’t I just skip that part?”
It would be nice if clients just fell out of the sky, wouldn’t it? But the truth is, this is a very personal, intimate business. Speaking in front of audiences is a great way for future clients to get to know you and make the decision to work with you. Speaking to groups consistently grew my business. But laboring over what to speak about was the nerve-wracking part. You won’t suffer those anxieties when you get the Monthly Marketing Bundles because it will include a speech outline that you can use for your next speaking engagement. Just plop in your own personal examples where it says, “Insert here” and the speech will be your own. You’ll receive title ideas, ideas for props and demonstrations (this will be a lively presentation that will have everyone’s attention), quotes you can use and content material. Think of it as a speech in a box. Grab and go.

 

“What if I can’t be on the marketing mastermind teleseminar call?”
That’s okay. You’ll always be able to listen to the playback, but I send the dates and call times out to you ahead of time so you can plan ahead to be on it. Your colleagues love these calls. How often do you get to engage with other consultants about this business we love so much? Everyone enjoys sharing. You’ll walk away from the call feeling more informed, inspired and motivated. The result? You’ll be booking more appointments, more speaking engagements and increasing your revenue. People on the call range from beginners to veterans, newbies to masters. You’ll fit right in. You’ll look forward each month to networking with your peers.

 

“Can you guarantee me this program will get me business?”
Well, let me just say that every image consultant I’ve ever known has experienced that panic attack when we opened our appointment books and looked at the coming month and saw wide-open weeks with nothing scheduled. Even though I was tempted, instead of crawling under the covers and hiding or bringing up the old idea again of going out and getting a “real job”, when this happened to me, I’d just take one action. I’d find something to mail to my clients – a tip sheet, a how-to guide, a fun fashion article. And then I’d wait 48 hours and sure enough, I started booking appointments. My clients just needed to be reminded of the value they got from working with me. This is something I want to pass on to you. Sometimes all your clients need to be excited about seeing you is a simple, concise tip sheet: “5 Tips for Purging Your Closet”; “7 Spring Must-Haves”; “10 Ways to Look Younger.” These are examples of what you can discover each month in this program.

 

“But isn’t it weird if someone in Wyoming is using the same materials as I am in New Zealand? Or, what if there is another colleague in my metropolitan area who already uses the bundles?”
This hasn’t been a problem at all. First of all, you can make these your own by customizing them to your brand. Edit, remold, and re-work them to match your clientele. Also, your clients are your clients. They look to you for the latest and greatest fashion and image wisdom. They will count on you and only you as their fashion source. Plus, everybody adopts the materials to their own style and unique format so it all looks original.

 

Are you using these materials yourself?
All of the materials that I write and develop for you each month are originals, just for your use. I don’t use them in my own marketing efforts. That’s a rule.

 

But what if I enjoy writing already? Shouldn’t I just do it myself?
There are consultants who are using the marketing bundles who do enjoy writing but the beauty of receiving the bundles every month is that they don’t have to deal with deadlines or generating new ideas all the time. They get to use their creativity to tweak the articles in ways that make them happy. It’s a win/win!

(3 different pricing structures available, just for you)