Is Hiring a Stylist or Wardrobe Consultant Just Too Expensive?
The New York Times called it, but did they call it correctly? The title of the December 1, 2013 feature article in the Sunday Style section read “It Takes a Lot of Money to Look This Good.”
While it’s great fun to see the image and wardrobe styling profession get a whole half page of ink in a publication with such a large audience, I think they missed some super important points. Through our professional guidance, our clients have gotten hired, found their mate, earned the respect of peers, felt a whole new level of confidence, and/or had the trip of a lifetime because of our style, wardrobe, and personal shopping services. It’s hard to put a monetary value on those things but we get the emails, letters and phone calls that say, “I’m so glad you’re in my life! I don’t know what I ever did without you!” Those clients stopped thinking about the money part a long time ago. We’ve become indispensable to them with good reason.
I wonder about the people who try to get ahead in life without calling on a professional. How many people went on interviews and didn’t get hired because their image didn’t convey their talents and abilities? How many of them went to an event and never got noticed?
Clothes cost money whether they suit someone or they don’t. Many of us have walked into closets where lots of items still have the price tags on them. Buying things that don’t work is VERY expensive!
A well thought out outfit sends a completely different message than wearing something that’s thrown together last minute. Knowing how to present oneself well through fashion, style and grooming isn’t something taught in college or handed down by stylish moms or aunts. Many people walk around lamenting their lack of talent in this area. And worse yet, they may not even know that professionals like us exist.
Walking into a situation whether it’s a business social with clients, a networking luncheon, or a blind date with someone, is a totally different experience when you are wearing an OUTFIT that is well thought out. One client of mine voiced a great point. She said, “When I spend time making outfits with you I never have to think about my clothes again. And I used to have to think about them a lot. I knew I was never in the right clothes for the situations I was in.”
Showing up at a client’s home to make 20 new outfits with clothes she already owns. She’ll save a bundle!
I train my students at E.T.C. to see themselves as lifetime coaches for their clients. Consultants are trained to always look out ahead of the client and anticipate her needs. Clients never have to make expensive mistakes again trying to do it on their own.
So this spring, think about those precious clients of yours. How can you be useful to them in the coming weeks? How can you help them save money? How can you help them save time and not be worrying about how they look? Can you help them navigate the spring trends that are starting to come into the stores? Can you help them come up with ten new go-to outfits from their closet so they don’t have to worry about upcoming commitments? Can you help them feel great about themselves by looking sharp and modern in this fast-paced world?
Hiring a wardrobe consultant or stylist is money well spent. The impact from those hours spent with us can change the course of their lives. I know your clients would agree! It takes a lot of money to look bad these days. We’ve all seen examples of that in client’s closets when they first hire us. The money they spent on mistakes could have been spent on our services. The wardrobes we help them build will serve them for months and years. Now that’s value! Do you think we can inform the media about that angle? I hope so!
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